Low occupancy outside peak season?
Pricing and restrictions by period, contracts with tour operators and B2B partners, groups and events to fill the weak weeks.
Hotel Sales · Revenue · Marketing · Operations
Boutique service.
Enterprise results.
Sales, revenue management, marketing and operations for independent and boutique hotels in Greece. Experienced executives with a background in major hotel groups, with one person accountable for the whole engagement.
Calculate how much more revenue your hotel could generate →- 20+
- years in hospitality and travel
- €500M+
- hotel revenue managed since 2006
- 15–20%
- RevPAR growth in the first year
- 4,000+
- hotels in our career portfolio
- 4
- departments: Sales · Revenue · Marketing · Operations
Sound familiar?
The problems we solve every day for Greek hotels
Most independent hotels lose revenue for the same reasons. If you recognise even one of these, a free assessment will show you how much.
ADR below your competitors?
Daily monitoring of your comp set and demand, dynamic pricing and the right positioning for your hotel.
Too dependent on Booking.com?
A balanced channel mix, rate parity and marketing that brings direct bookings to your own website, with lower commissions.
No in-house revenue manager?
Get an experienced sales and revenue management team, without the cost and time of a new hire.
Struggling with staffing?
Org charts, SOPs, recruitment, staff appraisal and training, so your team performs consistently every season.
Weak online presence?
Branding, photography and video, social media and Google, Meta and TikTok campaigns that build your brand and your bookings.
Who we work with
Hotels of every kind, all over Greece
01
Boutique hotels
Independent hotels with a distinct identity that want the know-how of a hotel group without losing their character.
02
Resorts
Seasonal and island resorts, with a focus on tour operators, OTAs, early booking and seasonal staffing.
03
City hotels
Year-round city hotels, with corporate clients, groups, OTAs and daily rate management.
Our Services
End-to-end support for your hotel. One team, one person accountable.
We take on sales & revenue management, marketing and operations, with ongoing support for your management team. Choose the full package or only what you need.
01
Sales & Revenue Management
More rooms sold, at the right rate, through the right channel. Daily management of rates, OTAs, tour operators and corporate clients.
- PricingPricing strategy by room type and season · Daily management of rates, availability and restrictions · Comp set and demand monitoring
- Distribution & OTAsBooking.com, Expedia and other OTAs: content, promotions, ranking · Channel manager, booking engine, rate parity · Growing direct bookings
- B2B SalesContracts with tour operators, bed banks and travel agencies · Corporate clients and corporate rates · Groups, associations and events
- ReportingWeekly booking updates · Monthly performance report with KPIs (Occupancy, ADR, RevPAR)
02
Marketing
Our marketing department builds your hotel’s brand and brings direct bookings, working with the sales team so every campaign supports revenue.
- Strategy & PositioningYour hotel’s identity, target guests and message, so it stands out and is worth booking.
- Branding & DesignLogo, visual identity, brand guidelines and applications, from your website to printed material.
- Content & Social MediaInstagram, Facebook and TikTok strategy and management, with content that inspires bookings.
- Photography & VideoPhotos, video and reels for your website, OTAs and social media.
- Performance MarketingGoogle Ads, Meta and TikTok campaigns aimed at direct bookings and measurable returns.
- Digital & DataWebsite and booking engine, SEO, analytics and the use of AI in your hotel’s marketing.
03
Operations
We organise the hotel from the inside: structure, procedures, people and quality, so the guest experience supports your sales.
- Organisation & DepartmentsOrg chart, roles, job descriptions and reporting lines.
- Procedures (SOPs)Front office, reservations, housekeeping, maintenance and F&B · check-in/out, complaints, shift handover.
- HRShift planning, policies, house rules and seasonal staffing plans.
- RecruitmentJob ads, candidate search, interviews, shortlisting and onboarding.
- Staff AppraisalRole-based appraisal system and recommendations to management.
- TrainingGuest service, procedures, PMS and upselling · team-management training for managers.
- F&BRestaurant, bar and breakfast organisation · costing and menu proposals.
- QualityGuest review monitoring and corrective action.
How we work
More than consultants. Part of your team.
01
Month 1
Discovery & assessment
We get to know your hotel and team, gain access to your systems and assess sales, procedures and staff.
02
Months 2–3
Strategy & structure
New pricing policy, org charts and SOPs, a first training cycle and next season’s contracts.
03
From month 4
Ongoing management
Sales management, operations monitoring, training and support on a steady basis.
+
Always by your side
Support at every step
Direct contact by phone and email, a monthly meeting with management and hotel visits whenever needed.
How we engage
Fees
Monthly fee + performance bonus
A monthly fee based on the size of the hotel and the services, plus a bonus when we beat the revenue target we set together. We earn more only when you do.
Term
12-month partnership
One full cycle: preparation, tour operator and OTA contracts, the whole season and its review.
Getting started
Assessment first
A free assessment and a written proposal with targets and fees, before you sign anything.
Results
From €1.5M to €6.5M revenue in two years
5* resort in Santorini
The resort had turned over €1.5M in the year before our founder took over sales. It needed a new market position and access to more channels.
What changed
- New sales strategy and market positioning across all segments
- Sales plan covering key accounts, tour operators and OTAs
- Presence at international trade shows
- Training of the sales team
×4.3revenue in two seasons
“Sotiris took over sales at the resort and within two years revenue quadrupled. He brought strategy, new channels and discipline to the team. I recommend him to any hotelier who wants real results.”
One more result
×2
5* resort on the Athens Riviera
Revenue doubled in one year, from €5.5M to €11M.
Result achieved by the founder as Yield & Revenue Director at a major hotel group.
Hotels we work with
Aetheria Boutique Hotel & Spa
Athens · Boutique Hotel & Spa
Nerae Santorini
Santorini · Caldera
Arte & Mare Elia Suites
Mykonos · Elia Beach
Eleana Luxury Studios
Paros · Naoussa, Ampelas
Aegea Blue Cycladic Resort
Andros · Zorgos Beach
Our Partners
Established relationships with the leading OTAs and tour operators
We connect your hotel with every distribution channel: OTAs, tour operators, B2B, GDS, metasearch and direct bookings.
About us
Deep experience.
A personal approach.
With more than 20 years in hotel sales and revenue management, I have seen the industry from every side: from OTAs and tour operators to luxury resorts and large hotel groups.
In 2024 I founded SV Hospitality to bring this know-how to independent hotels. Today we are a team of experienced executives covering sales, revenue, marketing and operations, with the same personal approach.
We don’t apply off-the-shelf solutions. We become an extension of your team, not a replacement.
Sotiris VetsopoulosFounder & CEO
Our team
Executives from 5-star hotels and Google
Alongside our founder, experienced general managers, hotel managers and marketing specialists work with us. They bring operations, F&B, hotel re-opening and advertising experience to SV Hospitality.
George Pitsinelis
Hotel General Manager · Operations & Contracting
More than 17 years in travel and hospitality. He has been general manager of 5-star resorts in Santorini and Crete, including Magma Resort Santorini (The Unbound Collection by Hyatt) and Wyndham Grand Crete Mirabello Bay. As Director of Tour Operating & Contracting he handled contracts with tour operators and OTAs for all Zeus International hotels. Today he is General Manager of Aetheria Boutique Hotel & Spa.
LinkedIn profile
Aggelos Petsi
Hotel Manager · F&B & Operations
Operations leader with international experience in Forbes Five-Star and Leading Hotels of the World properties. Today he is Hotel Manager of Lesante Classic 5* in Zakynthos (Preferred Hotels & Resorts), leading its re-opening. Before that he was Director of F&B at NYX Esperia Palace Athens and F&B Manager at Magma Resort Santorini (Hyatt), during its first Michelin Guide entry. He holds an MBA (SSBM Geneva). Through his company B·Cube, he also supplies premium breakfast boxes to Athens boutique hotels without a kitchen of their own.
LinkedIn profile
Theo Maroulis
Marketing Expert · Growth & Performance Marketing
Growth marketer and creative strategist for hotels, with ten years and more than €50M in ad spend for 200+ hotels across Greece, Cyprus and the Balkans. He has worked as a Senior Account Manager at Google, as Digital Marketing Director of a group with 62 hotels and as COO of a digital media company with 40+ clients. He also owns a hotel in Kefalonia.
LinkedIn profileFAQ
What to know before we start
What does SV Hospitality do?
SV Hospitality is an outsourced hotel support company based in Kifisia, Athens. It provides sales, revenue management, marketing and operations for independent and boutique hotels in Greece, working as an external team of experienced hospitality executives with one person accountable for the whole engagement.
What is outsourced revenue management?
It means handing pricing, availability and distribution management to an external team of specialists. The hotel gets the know-how of a large hotel group without hiring its own revenue manager.
Can I hire you only for sales, only for marketing or only for operations?
Yes. Our services are split into sales & revenue management, marketing and operations, with ongoing support. You can choose the full package or only the area your hotel needs.
How quickly can we start?
Sales and revenue management are fully up and running within 2–3 weeks. The first month is for discovery and assessment; in months 2–3 we set up the pricing policy, org charts and SOPs; from month 4 management runs on a steady basis.
Do you have a hotel marketing department?
Yes. SV Hospitality’s marketing department covers strategy and positioning, branding and design, social media, photography and video, Google Ads, Meta and TikTok campaigns, plus website, SEO and analytics. It works together with the sales team, so marketing brings direct bookings.
Do you replace the hotel’s own team?
No. We work as an extension of your team. Final decisions on rates, hiring and contracts stay with the hotel’s management.
Which areas do you cover?
All of Greece, from city hotels in Athens to resorts and boutique hotels on the islands and the mainland.
Do you work with seasonal hotels?
Yes. For seasonal hotels and resorts we plan tour operator contracts, early booking and pricing by period before the season starts, and we organise staffing and staff training before opening.
Can you manage only Booking.com?
No. We always manage distribution as a whole: Booking.com, Expedia and every other channel, together with the channel manager, booking engine and rate parity. Each channel’s performance depends on pricing and on the balance between channels, so we don’t manage them in isolation.
When will we see the first results?
Changes to pricing and OTAs are in place within the first 2–3 weeks. Revenue growth builds through the season, and in the first year of working together RevPAR typically grows by 15–20%.
What is RevPAR?
RevPAR (Revenue per Available Room) is room revenue per available room. It is calculated by dividing room revenue by the number of available rooms, or by multiplying the average daily rate (ADR) by occupancy. It is the key metric for comparing a hotel’s performance with its competitors.
How much does it cost?
Fees combine a monthly fee, based on the size of the hotel and the services you choose, with a performance bonus when we beat the revenue target we set together. Partnerships run for 12 months. We always start with a free assessment and a written proposal, so you know what will change before you commit.
Contact
Let’s look at your hotel together
A free assessment of your sales, marketing and operations. We’ll show you where revenue is being lost and what can change from the first month.
What the free assessment includes
- Analysis of your rates against your competitors
- Review of your distribution channels and OTA profiles
- A written report with your revenue opportunities
- A 30-minute online or phone meeting
- No commitment
Phone+30 6977 290 374
WhatsAppMessage us on WhatsApp
LocationKifisia, Attica